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Why We Launched the University Snapchat Account
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a...
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Building a Pinterest Content Strategy
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content...
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How to Share Research Stories on Social
Research. Are we excited yet? Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge? Let’s...
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Reddit: A Study in Grit
GRIT. Reddit. They (sort of) rhyme. Thanks to MacArthur genius Angela Duckworth’s NPR/TED Talk rounds, one of our team values is grit. Grit has risen to prominence as the need-to-have success trait...
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5 Tips for Upping Your Font Game
There’s a reason Comic Sans is said to be the world’s most-hated font. Not to mention there’s also a website called bancomicsans.com. It’s because typography matters. ty·pog·ra·phy [tīˈpäɡrəfē/] noun:...
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FOMO & Dopamine: Why Facebook Live Is Thriving
The FOMO is real. I’m always fascinated by what happens behind the curtains at theatre productions. Everything appears so smooth and effortless, without a hitch. On the inside? I can only imagine...
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Campaign: Countdown to 2018
December is a big month for social media content. Dead week, finals, commencement, winter break, bowl games and the holidays. And, oh yeah, the start of the new year is just around the corner....
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Gracie The Golden: By The Numbers
There are days when we post a video that we’ve spent weeks planning, filming, and editing and it flops. Then there are days when Ashley comes to us with a video of a dog catching snowflakes and it...
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Tassel Turning Time: Social Media for Commencement
I’ve said it before and I’ll say it again. As a higher ed social media professional, Commencement is hands down my favorite time of year. The sense of accomplishment, pride and celebratory vibes...
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#SummerCamp: Rethinking Your Summertime Planning Retreat
Growing up I went to summer camp each summer. It was the one week of out the year where I could bunk with my best friends in cabins in the mountains and spend days doing classic summer camp activities....
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Trust Your Students
Turn back the clock to 2010. Facebook’s monthly active users had recently exceeded 500 million, Twitter was approaching 50 million, and Kevin Systrom and Mike Krieger unveiled a new photo sharing...
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4 Ways to Boost Facebook Engagement
Let me set the scene for you. It’s the week before classes begin and campus springs to life as 6,400 students move into the residence halls. It’s chaotic but heartwarming. Next up, it’s the first week...
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10 Ways to Make Your Social Media Channels More Inclusive
Social media is a powerful communications tool. So is language. Both shape our perception of the world in both subtle and obvious ways. As social media managers and marketers, that power comes with...
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3 Social Media Trends for 2019 and What They Mean for Higher Ed
New year. Fresh start. And a slew of trends for 2019. I’ve been reading a variety of articles forecasting what’s in store for the social and digital communications industry this year, and the following...
View ArticleWhy You Should Embrace Vlogging In 2019
Every university student followed a unique path in determining which college suited them best. At times, the decision can be easy based on the reputation of a specific program or the location of the...
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How to Create a LinkedIn University Page
Per Statista, LinkedIn was a top contender in brand value change from 2018 to 2019 with a 46 percent increase. The brands were measured by transparency, validity, reliability, sufficiency, objectivity...
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Introducing A New University President on Social Media
On July 1, 2019, Colorado State University welcomed its 15th – and first female – president. Joyce McConnell took the helm and a new era began at Colorado State. President McConnell hails from West...
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Tips for Live Social Media Coverage of Events: Washington, D.C. Edition
When a researcher who is receiving the highest honor bestowed by the United States government asks if you’d like to join her in Washington, D.C. – you go. Kelly Wrighton, an assistant professor in Soil...
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10 Ideas for Instagram Stories
Colorado State University’s Instagram account is one of our most effective social media channel and has been for several years. The #CSUSocial team has spent time developing our Instagram strategy in...
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